Focus sales effort where the evidence points.
Seller time is limited. We use your CRM history and outside market evidence to decide which markets and accounts deserve attention, then turn that decision into infrastructure your team can use every day.
02 — The engagement
One analysis.
One operating system.
Step 1
GTM Targeting Analysis
Which accounts deserve seller time, which should be avoided and what evidence supports the choice.
- —The targeting decision, and the evidence behind it
- —Eligibility, exclusion, priority, and timing rules
- —Recommended and rejected segments, with limitations stated
- —Evaluated examples from your current market
- —A prospective test plan
- —An operational specification for implementation
Step 2
Build and Operation
We build the system and continously improve it with when new evidence arrives
- —Market-wide account classification, built to the agreed rules
- —Signal acquisition, enrichment, and refresh pipelines
- —Qualification, prioritization, and buying-committee logic
- —CRM objects, views, and synchronization
- —Monitoring, quality controls, and rule maintenance
- —New CRM outcomes feed back into the logic
When this is a fit
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Established sales motion
You already know how to sell the product.
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Non-obvious account fit
The best targets depend on more than basic firmographics.
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Commercial history
There is enough CRM evidence to learn from what actually happened.
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Operational ownership
RevOps / Sales Ops can support the work and put the result into practice.
Not for PMF discovery, broken sales motions, or outsourced outbound.
Next step
Where should your sales capacity go next quarter?
a new segment, a bigger team, a move upmarket, a territory redesign?
it's worth a conversation.